Introduction
You followed the plan. You invested in quality tools. You registered your business properly. You secured the right insurance. You set up accounting systems. Your business looks professional.
But here's the uncomfortable question I need to ask: Are you actually making money?
Not just revenue. It's not just about keeping yourself occupied. I mean real profit—the kind that lets you take a vacation, buy that new truck, save for retirement, and actually pay yourself what you're worth.
If you're like most contractors I talk to, the answer is probably "not as much as I should be."
You've Done the Hard Part
Over the past several weeks, we've covered everything you need to professionalize your painting and handyman business in our comprehensive 5-part series:
- Part 1: Investing in the right tools and equipment
- Part 2: Choosing your legal structure and getting licensed
- Part 3: Securing proper insurance coverage
- Part 4: Setting up accounting and financial systems
- Part 5: Creating professional invoicing and payment processes
If you've implemented even half of these strategies, you're ahead of 80% of contractors in your market. You've built a solid foundation.
But foundations don't pay the bills. Profit does. To truly thrive, it's essential to focus not only on maintaining that foundation but also on finding innovative ways to increase your profit margins. Exploring new service offerings or optimizing your operational efficiencies could be the key to unlocking even greater success.
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Showing a picture of the potential growth when skills are applied |
The Missing Piece: Strategic Pricing
Here's what we haven't covered yet—and it's the most important piece of all: What strategies do you use to price your services to maintain consistent profitability?
Most contractors' prices are based on:
They think clients will pay.
What do competitors charge?
Gut feeling and guesswork
Fear of losing bids
The result? You're probably undercharging by 20-40%.
You're working 50–60 hours a week but struggling to pay yourself a decent salary. You're busy, but you're broke. You're professional, but you're not profitable.
That changes now.
Introducing: The Complete Pricing Strategies Series
Starting next week, I'm releasing a brand-new 5-part series designed specifically for painting and handyman contractors who are ready to stop leaving money on the table.
This isn't theory. This isn't fluff. This is the exact pricing framework used by contractors earning $100,000+ annually while working fewer hours than you probably are right now.
Here's what we're covering:
Part 1: Understanding Your True Costs & Break-Even Analysis
Monday, January 12, 2026
Most contractors have no idea what they actually need to charge per hour. We'll calculate every single expense—including the ones you're forgetting—and discover your real required hourly rate. Warning: this number might shock you. But it's the truth you need to hear.
Part 2: Pricing Models—Hourly, Per Project, Value-Based & Hybrid
Monday, January 19, 2026
Should you charge on an hourly basis or per project? When does value-based pricing make sense? We'll explore all four pricing models, when to use each one, and how to present them to clients for maximum acceptance and profit.
Part 3: Accurate Estimating Without Leaving Money on the Table
Monday, January 26, 2026
Learn the exact formulas for estimating interior painting, exterior painting, drywall repair, and handyman services. We'll show you how to account for complexity, build in smart contingencies, and create estimates that win jobs while protecting your profit.
Part 4: Presenting Prices with Confidence & Handling Objections
February 2, 2026
Stop apologizing for your prices. Learn the exact language and techniques to present pricing confidently, handle the 6 most common objections like a pro, and close more sales at profitable rates. This part alone could transform your business.
Part 5: Strategic Price Increases & Premium Positioning
February 9, 2026
Discover when and how to raise your prices, how to communicate increases to existing clients without losing them, and how to position yourself as a premium provider who commands top rates in your market.
By mastering strategic price increases and premium positioning, you can enhance your brand's perceived value and ensure sustainable profitability. This knowledge will empower you to maintain strong client relationships while confidently adjusting your pricing strategy.
This Could Change Everything
Here's what proper pricing can do for your business:
Add $20,000–$50,000 to your annual income without working more hours. By adopting a strategic pricing approach, you can attract a wider customer base and enhance overall profitability. The result optimizes your revenue and allows you to invest more in your business growth and development.
Work fewer hours while making the same or more money by streamlining your operations and focusing on high-value clients. Emphasizing the value of your products or services will also foster customer loyalty, enabling you to create lasting relationships that benefit your business in the long run.
Attract better clients who value quality over price and are willing to pay a premium for exceptional service. By enhancing your brand's reputation and demonstrating your commitment to quality, you can build a loyal customer base that drives sustainable growth and opens doors to new opportunities.
Build actual wealth instead of just staying busy by focusing on delivering unparalleled value and cultivating meaningful interactions. This strategic approach not only boosts your bottom line but also empowers you to innovate and adapt in an ever-changing market landscape.
Finally pay yourself what you're worth. Recognizing your true value is essential for long-term success. When you prioritize your worth, you create a foundation that allows for personal and professional growth, ultimately leading to a more fulfilling career and life.
The contractors who implement strategic pricing don't just survive—they thrive. They build businesses that support their families, fund their retirements, and give them the freedom they started contracting to achieve.
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| A picture shows what the additional money will provide you with. |
Don't Miss This
Part 1 launches Monday, January 12, 2026
This series will challenge what you think you know about pricing. It will make you uncomfortable. You might even get angry when you realize how much money you've been leaving on the table.
But if you're ready to stop working for less than you're worth and start building a truly profitable business, this series is for you.
Subscribe to get notified when each part drops. Or bookmark this page and check back weekly. Join a community of like-minded individuals who are also on this journey of transformation. Together, we can share insights and strategies that will empower you to take control of your pricing and ultimately enhance your business success.
Have questions about pricing your services? Drop them in the comments below. I read every single one, and I might address your specific question in the series.
Let's make your business not just professional but profitable. By inviting readers to leave their pricing questions in the comments, the author fosters engagement and demonstrates a commitment to providing tailored advice. This interaction enriches the content and helps build a supportive community focused on achieving greater business success.
See you next week for Part 1.
Related Posts:
Part 2: Legal Structure & Licensing
Part 3: Insurance Coverage Essentials
Part 4: Accounting & Financial Systems
JFB Painting and Handyman Services
Has been helping painting and handyman contractors build profitable businesses for 3 years. Follow along for weekly tips on pricing, marketing, and business growth. Stay tuned for insights that can elevate your projects and enhance your bottom line. Together, we can overcome the obstacles facing the industry and unlock new opportunities for success.
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This file is a copy of the 65-page eBook that can be downloaded. |
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