Introduction
Here's what I see almost every week: Water damage has destroyed a homeowner's beautiful kitchen. For instance, I often witness massive sheets of exterior paint peeling off after a mere three years. Alternatively, a room may appear worse after the painter leaves than it did before.
And almost always—always—it started with this: "I got three quotes. This guy was half the price of the other two, so I went with him."
I've been in business for years now, but I spent 30 years in corporate strategy before I picked up a brush. And in that time, I learned something critical about value that the painting industry doesn't want you to understand.
The biggest lie in the painting industry is this: "You can compare painting quotes like you compare car insurance." Just pick the lowest price."
That lie costs homeowners thousands of dollars every single year.
 |
| This guy was half the price of the other two, so I went with him.'" |
